You Can't Be a Freight Broker without Sales Training

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There are tons of websites out there that can teach you the technical aspects of being a freight broker, but none of them provide any useful information on sales training and how to effectively acquire clients for your freight brokering business. In this article, I’ll explain why sales training is crucial to your success as a freight broker, plus give you some practical tips on where to find it.

Anyone can become a freight broker, they say. No experience necessary! All you need is money and an internet connection. This is total hogwash. Becoming a freight agent requires a great deal of time, effort, patience and training—including sales training if you plan on selling shipping services to clients. If you truly want to be successful as a freight broker, then read more here about how to get started in shipping…

The term freight broker is so loosely used today that anyone can call themselves a freight broker. In many cases, they are just transportation consultants who have no idea how to get a load booked. For example, there are several freight broker training websites that try to teach you how to be a freight broker, but in reality they lack any sales training at all.

No matter how many articles you read or blogs you follow, if you’re going to succeed in business it comes down to one thing: sales. How many new clients do you need? Which cities? What are your revenue goals? Have you defined what success means for your company and have a game plan to get there? If not, freight broker training can help fill in some of these blanks.

One thing all these freight broker training websites lack is sales training. They teach you how to negotiate rates and how to manage shipments, but they don’t show you how to get business. If you’re trying to break into a new industry—or if your job isn’t based on a new business generation—it may be time for a sales refresher course. Consider joining an organization that offers professional development courses or reach out to professionals in your area who have recently closed deals; see what they recommend when it comes to cold-calling techniques, networking strategies and more.

Having a great shipper list is the most important factor because it will provide you with all the critical information about a shipper. However, we have found only one shipper list provider that gives you the name of the person responsible for shipping, his job title, his email and phone number. This will save you time and allow you to ask for him by name and address him by name, which is how a professional does it, and you should too. The list provider is https://www.nationalshipperlist.com/

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