What I Learned From 28 Years of Cold Calling
Cold calling gets a bad rap. It’s time-consuming, and most people don’t have time to talk to strangers on the phone who are simply trying to sell them something. Cold calling has gotten such a bad reputation that even professionals dread doing it but the super salespeople enjoy it and I was in that group. FACT: The best way to find clients is to call them. To generate leads and clients for your freight broker career, you must overcome your fear of rejection. Most people are intimidated by talking to strangers on the phone. Just remember they will forget you one minute after you hang up so you should always try in finding prospects . Seriously, it is not a big deal. All shippers have phones for a reason, to talk to people that can assist them! Here are some steps and tips that will help you succeed. Use an accurate and affordable shippers list that will provide you with important facts about the company, such as number of employees, location, and so on- which most lists wi...