What I Learned From 28 Years of Cold Calling

-

 Cold calling gets a bad rap. It’s time-consuming, and most people don’t have time to talk to strangers on the phone who are simply trying to sell them something. Cold calling has gotten such a bad reputation that even professionals dread doing it but the super salespeople enjoy it and I was in that group.

FACT: The best way to find clients is to call them.

To generate leads and clients for your freight broker career, you must overcome your fear of rejection. Most people are intimidated by talking to strangers on the phone. Just remember they will forget you one minute after you hang up so you should always try in finding prospects. Seriously, it is not a big deal. All shippers have phones for a reason, to talk to people that can assist them!

Here are some steps and tips that will help you succeed.

Use an accurate and affordable shippers list that will provide you with important facts about the company, such as number of employees, location, and so on- which most lists will have. HOWEVER, National Shipper List is the ONLY data list company that provides freight brokers with the name, job title, email, phone of the exact person responsible for shipping freight for that company. This is who you must talk to and try phone sales.

Your mindset is the key to winning more shipping clients. Rather than thinking it is a rude and uninvited cold call, make it a warm and inquisitive inquiry offering to assist them with their shipping needs.

Develop a pitch or script. It’s vital to keep in mind that if done correctly, the tone of your voice and your pace will relay confidence. Keep in mind you are calling a person doing their job, and it’s a busy and important job, so keep it direct, to the point, and simple. National Shipper List offers a sensational free script to use when calling a shipping manager.

Assume a positive response every time. Those that say no, are not saying no forever. They are saying no for today or this week. Next week or next month is a new opportunity.

Keep notes on who you spoke with, what they said, the facts, and any changes such as the name of the new shipping coordinator.

Call no less than 100 shippers every day. Once you are comfortable- perhaps after 60 days, invest in an automated dialer and set it at calling 300 per day and your sales will triple.

Good luck and start calling.

Popular posts from this blog

Helpful Tips for Effective Link Building Before you Submit Article on a Website

-
  Getting link building to your site is one of the most important things you can do for search engine optimization. The reason for this is that the search engines use the number of one-way links coming to your site as a measure of how popular it is. This is how they decide where your site will rank for a given keyword phrase. But even though building links seems like a simple task, there are a few things you need to watch out for. In this short article, I'll tell you three things that every link-building campaign that works should do. Don't buy links or trade links with other sites Back in the day, everyone was buying links for a best blog and doing what were called "link exchanges." You put your link on these sites in exchange for letting them put a link on your site. Even though they worked well for a few years, the major search engines caught on and now punish anyone who uses them heavily. If you don't follow this advice, it could cost you more than a...
Read more

Prop Review for Trading: How Does a Prop Trading Company Work?

-
  When a financial organization such as a commercial bank, a brokerage firm, or an investment bank makes trades or investments in the stock market, this is proprietary trading, or "Prop trading" for short. According to prop review , these networks facilitate the buying and selling bonds, equities, commodities, derivatives, currencies, and other assets. They do not invest or spend their clients' funds on personal whims. They opt to use their funds instead. Therefore, they can benefit from the commission they get from trading on behalf of their clients and the profits generated by such deals. How does a prop trading company work? A prop trading firm is frequently a large financial institution with direct stock market involvement. When a bank's trading desk uses the company's funds and accounts for "prop trading," the desk engages in the self-serving activity. These often speculative transactions use many complex derivatives and other investment in...
Read more

Breakthrough That Could Reverse Climate Change with Scaling Investments

-
Image
  This past September ClimeWorks launched the world’s largest “carbon sucking” plant known as Orca designed to reverse global warming. It utilizes geothermal power from the Hengell volcano in Iceland to propel giant fans that suck air out of the atmosphere and pass it through a filter. The filter is then released of the CO2 that is subsequently converted into a carbonate and buried permanently beneath the rock layer. It is estimated that this plant prototype is capable of removing CO2 from the atmosphere that is the equivalent of 870 cars.   The beauty of operating these energy intensive direct air capture plants in Iceland is that there is virtually unlimited sustainable geothermal power in the country due to the volcanic landscape. It is estimated that the new full scale direct air capture plant that is currently under development could do the work equivalent to 40 million trees. In order to bring the planet to NetZero carbon emissions it is estimated that the scale of t...
Read more